laura patterson vision edge
Sales and Marketing

“How I Work”: Laura Patterson, President, VisionEdge Marketing @LauraVEM #HowIWork

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.  Every week, we highlight a B2B sales, marketing or business leader answering what have become OUR standard “How I Work” questions.  You can catch up on everyone we’ve featured thus […]

Sales and Marketing

Resources for New Managers from a New Manager

By Lisa Heay, Marketing Planning Manager at Heinz Marketing I’m less than a year into a new role managing a team of consultants at Heinz Marketing and I am very much learning as I go. 8 months in, am I an expert on the subject of management? No. Will I ever be? Also no. But […]

business branding ideas
Sales and Marketing

Business Branding Ideas: Effective communication and Branding Strategy

In today’s world of stiff competition in the business arena, every entrepreneur needs business branding ideas to set his or her business apart uniquely. Your business uniqueness will always stand you in good stead in the business market place.   No doubt, businesses are considered incomplete without marketing as it is the most crucial aspect […]